Questions about who owns the ideas, where your data lives, or whether we're quietly pitching your clients? We're not. If something below doesn't cover it, email us at hello@axoncraft.ai and a real person will answer.
Why not just use a general AI chatbot?
You absolutely can. But getting an idea from AI and getting an idea worth presenting are two very different things.
A chatbot responds to your prompts. AxonCraft takes you through a creative process designed to challenge your thinking, explore different strategic directions, develop stronger ideas and question them before you present.
Think of it as having a strategist, a team of creative thinkers and a critical reviewer working alongside you.
Less time figuring out what to ask AI. More time deciding which ideas are worth backing.
Won’t it just give me the same generic AI ideas?
That’s exactly the problem AxonCraft is built to tackle.
Ask most AI tools for campaign ideas and you’ll often get familiar thinking dressed up in different words.
AxonCraft approaches the challenge differently. It explores multiple strategic directions and brings multiple AI models into the creative process to generate eight ideas every time.
Then you can push the promising ones further, challenge their weaknesses and refine their execution.
Because the goal isn’t more AI-generated ideas. It’s more ideas that make you think, “Now that’s interesting.”
Will it actually save me time?
Think about how much time you spend prompting, starting over, comparing responses, developing ideas and turning everything into a presentation.
AxonCraft brings those steps into one connected creative workflow.
From understanding the brief to exploring strategic directions, generating ideas, developing concepts and building presentations, everything moves forward in one place.
There’s less jumping between tools and less rebuilding your thinking from scratch.
Spend less time managing the process. More time making the idea better.
Actual time savings will depend on your project and how you work.
Does AxonCraft choose the best idea for me?
No. And that’s a good thing.
Great creative work needs human instinct. AxonCraft is designed to strengthen yours, not replace it.
You see eight ideas without an imposed ranking. You decide which have potential.
AxonCraft then helps you develop them, question their weaknesses and sharpen the thinking behind them.
You bring the taste and creative judgement. AxonCraft gives you more to work with.
Because the final call should always be yours.
Can I develop more than one idea?
Absolutely. Because your first interesting idea isn’t always your best.
You can select and develop up to four ideas from a round, exploring different possibilities before deciding which deserves your attention.
Push one idea further. Challenge another. Compare entirely different approaches.
Don’t settle for the first idea that works. Find the one you really want to present.
Development allowances depend on your plan.
What do I actually get at the end?
Not just a collection of AI responses.
You get developed creative concepts, the strategic thinking behind them and critical feedback to help make them stronger.
And when you’re ready to sell the idea, AxonCraft can turn your approved work into an editable PowerPoint presentation.
From the first brief to something you can put in front of a client or your team.
Because a great idea isn’t much use if you can’t bring others on board.
You can continue reviewing, refining and editing the work before presenting it.
Can I use real client briefs?
Yes. AxonCraft is designed for real creative challenges, not just hypothetical prompts.
Whether you’re developing a campaign, exploring a brand platform or looking for a fresh strategic angle, you can work from an actual brief.
The process helps you move from the business problem to different creative possibilities and develop the ideas worth pursuing.
Real briefs. Real creative challenges. Ideas built to go somewhere.
Before uploading confidential material, check your client’s requirements and review our Privacy Policy and AI Use Policy.
Can I try AxonCraft before subscribing?
AxonCraft is currently opening access in stages, starting with a small group of creative professionals.
Sign up to be among the first to hear when access becomes available.
Your next great idea deserves more than another prompt.
Join early access and see what a different approach to creative thinking can bring to your work.
Can I share AxonCraft with other creatives?
Of course. Good creative tools deserve to be shared.
Know a creative partner, strategist, copywriter, art director or independent thinker who could use a fresh approach to ideas?
Send them AxonCraft.
Because better creative thinking shouldn’t be a solo pursuit.
Use Share AxonCraft to introduce someone to the platform. Referral rewards are not currently available.
Who owns what AxonCraft creates?
Your ideas should be yours to take forward.
You keep ownership of the original material you bring to AxonCraft. Under our Terms, AxonCraft passes on whatever rights it has in the outputs created for you, as far as the law allows.
That means you can develop, adapt and use your work commercially, subject to applicable rights.
As with any AI-generated material, originality and exclusive ownership cannot be guaranteed. Important work should be checked before commercial use.
AxonCraft is here to help you create work you can take into the world, not keep it locked inside a tool.
Read our Terms and AI Use Policy for the details.
Do I need to be technical to use AxonCraft?
No. If you can write a brief and react to ideas, you can run AxonCraft. It's made for creative people, and there's nothing to code or configure.
How do I get started?
Access to AxonCraft is by invitation for now: the idea engine is open to invited accounts. Once you're in, type or upload a brief and get your first eight ideas in a couple of minutes, written from four strategic starting points. You can ask for eight more, pick the ideas worth taking further, develop and refine them, and export a presentation. If you get stuck, email hello@axoncraft.ai and a real person will answer.
What support do you offer?
Email hello@axoncraft.ai with any question. We read every message ourselves.
Is it only for creatives?
No. Strategists, copywriters, art directors, planners, social and account teams, and new-business leads all use it. If part of your job is coming up with ideas, it fits.
Can it handle big agency projects?
Each account is for one person today: there are no shared team workspaces or extra seats yet. Team features are on the roadmap.
Can I tailor it to my agency?
Yes. It fits around how your team already works, and for larger teams we can wire in your brand voice, custom briefs, and knowledge sources so the output sounds like you.
What about other AI tools in advertising? Why are you better?
Most advertising tools do one of two things: speed up research or speed up production. AxonCraft sits earlier, in the messy part where you're still hunting for the idea.
We already have custom GPTs. Why switch?
Custom GPTs are good at repeating a format. AxonCraft is built to widen the range instead, pulling distinct ideas out of four leading AI models, each working from strategic starting points written for your brief. You see all eight ideas from each round: nothing is scored or filtered out of view.
Which AI models does AxonCraft use?
It's model-agnostic. AxonCraft blends leading models from three providers (Anthropic's Claude, OpenAI's GPT and Google's Gemini) and layers advertising know-how on top, so the output thinks more like a creative than a chatbot.
Is my data safe?
Yes. Your briefs and ideas stay private to your account, and no other account can see them. They are encrypted in transit. To produce your ideas, they are processed by Anthropic, OpenAI and Google, the AI model providers named in our Privacy Policy. We don't sell them, and we don't use them to train models ourselves. Every account is kept separate from the next.
Do you train the model on my data?
No. What you put in stays yours and never feeds model training. You're the customer here, not the dataset, which is part of why AxonCraft isn't priced like a throwaway monthly app.
Where is my data stored?
On secure, access-controlled cloud servers, with data handling aligned to GDPR and other privacy laws.
Do you anonymise and share data?
The only data we ever aggregate is anonymised, and we use it to improve the product. Identifiable client or campaign information is never sold. To produce your ideas, your briefs and ideas are processed by Anthropic, OpenAI and Google (see our Privacy Policy).
What if my competitor uses AxonCraft too?
Your brief, your taste, and your edits are what make the results yours. Two teams starting from different briefs and pushing in different directions won't land in the same place.
What about AI bias?
Every model carries some bias. AxonCraft keeps you in control of the output, so you can steer ideas toward your brand's values and drop anything that doesn't fit.
Are you trying to replace agencies?
No. AxonCraft is a tool for the people inside agencies and brand teams, built to make their thinking faster and wider. The work still comes from you.
What's next for AxonCraft?
We ship updates often, from new idea modes to better boards and exports. There's plenty more on the roadmap, and a good chunk of it comes straight from what users ask for.