How to brief a machine and keep the idea.
Short, practical guides for the people who have to sell the work. No prompt lists, no tool tourism. Just what changes the output, written by someone who has sat in the room when the idea died.
Using an AI pitch deck generator without flattening the idea.
Most AI decks fail in the same place: they summarise the idea instead of arguing for it. Here is what to feed the tool, which slides it reliably gets wrong, and where you have to take the pen back.
Read the guideWhat an AI campaign strategy tool must do.
Most of them read your brief back to you in nicer language. That is not strategy. Here is the shortlist of things a tool has to do before it earns a place in the process.
Read the guideBriefs that make an AI useful instead of vague.
A brief is an input, not paperwork. Four lines do most of the work, and most weak output traces back to one of them being missing. Here is what to write and what to leave out.
Read the guideAI campaign generation from brief to something buyable.
Generating campaign ideas is the easy part, and it is where most tools stop. This is the whole run: what to feed it, how to tell a real idea from a plausible one, and how to get to something a client can approve.
Read the guideAI idea generation getting past the obvious three.
Every model lands on the same first answers, because averageness is what it was trained to produce. Here is why that happens, and the specific moves that push it somewhere a jury has not seen before.
Read the guideCreative territories that hold apart.
Three routes that turn out to be one idea in three fonts is the most common way a pitch loses its own argument. Here is where real divergence comes from, and two tests that catch a fake route before the client does.
Read the guide
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